Aneri Shah
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The collaboration between Lenskart and DC Comics brings comic book nostalgia to life with a bold, superhero-inspired twist. Blending retro comic prints with modern design, these glasses are made for kids but appeal to both them and their parents—turning glasses into a true statement piece.
The campaign’s visual language drew heavily from the dynamic energy of comic book panels, transforming each eyewear design into a striking, story-driven masterpiece. Each frame was meticulously illustrated to highlight the superhero essence of the collection, ensuring the eyewear remained the true hero of the narrative.
We explored Batman comics from different eras, analyzing their evolving styles and details. By studying these nuances, we crafted a visual language that stayed true to the essence of the Dark Knight while shaping a distinct identity for our campaign.
In this 50-second spectacle, the city calls, and Batman answers. Racing through the streets in his Batmobile, he moves through the sleek architecture of our eyewear temple.
The glasses become the protagonists, seamlessly driving the narrative through high-energy moments. As the journey unfolds, Batman stands tall at the finale—watching over the city, ever the guardian.
Lenskart unveiled this collection at Delhi Comic Con - right where its true audience thrives. To amplify the experience, we crafted massive, larger-than-life standees, some stretching up to 10 feet, transforming the space into an immersive superhero spectacle.
The final rollout—unleashing the visual language across Lenskart stores and the app, ensuring an action packed experience at every touchpoint.
